Sunday, December 29, 2019

Essay on Children and Sports A Beginning to Something Great

Today’s children participate in all kinds of activities. A sport is the biggest and the best way for children to gain the skills necessary to succeed in life as responsible citizens and adults. Skills are taught that are needed to be healthy and happy, but do these positive skills outweigh the negative effects children could suffer? Children and Sports: A Beginning to Something Great? In today’s world some parents push their children to extreme measures in sports, and some parents have absolutely no interest in their child’s participation in sports. Should adults push children to excel in sports, or simply stand aside and do nothing? Are there substantial benefits for the child who is driven to excel, or are the benefits greater for†¦show more content†¦(Omli Lavoi, 2009) Positive adults Positive Adult influence can go a long way to build up a child’s confidence. The positive adult can constantly encourage the children to strive for excellence, to push far beyond what people would see possible; all while not losing their temper. This treatment could possibly shape our youth to be more positive people. The benefits of this influence are endless, and a negative side could not be produced from it. Positive influence can draw the best out of the child and positive influence can build their inner self esteem. Positive influence can take the child to new levels and help them become responsible adults. Positive influence can help them to become more socially active. (Omli Lavoi, 2009) Children who play sports The one thing these two types of treatment have in common, is that it involves youth and sports. Children who are influenced to play sports are less awkward in social circles than those who do not. Sports play builds camaraderie that otherwise would be lost by a child who sits at home and does nothing. Sports play could also be awkward for the child; some children are not athletic and could be picked on by others. These children need to get out and be motivated to interact with others; even if they participate in some other group activity. Sports are the answerShow MoreRelatedDoes Participation Sports Keep Juveniles Out Of Trouble?896 Words   |  4 PagesDoes Participation in Sports Keep Juveniles Out of Trouble? Today’s youth is our society’s future, which is why it is important to keep them safe and out of harm’s way. Children and teens who get into trouble are more likely to continue doing so as they reach adulthood. It is important to give children an alternative extra-curricular activity than hanging out with their friends unsupervised with peer pressure all around them. Sports can be a great way to help these children improve their lives.Read MoreThe Education System, And The Power Of Doing1710 Words   |  7 Pagesof doing so was put in my hands, I would do many things differently to build a educational system that’ll bring honor, and pride to many schools around the world. Beginning with changing the age of enrolling into kindergarten. I would dedicate myself in creating a budget that wouldn’t prosecute extra circular activities such as sports, music, and art when struggling with financial issues. While being in control of the educational system I would also raise the GPA qualifications for athletes, andRead MorePros and Cons of Organized Sports for Youths1702 Words   |  7 Pages Pros and Cons of Organized Sports for Youths Sports in America are one of the biggest sensations around. They are everywhere you turn and they become a big part of most people’s lives, whether they actually participate in the sport or just watch it on television. Media and television play a huge role in the obsession for sports. Constantly you see a professional athlete on a commercial, and see games on throughout the day. Also sports becomes a business, they sell their jerseys, or picturesRead MorePersonal Statement : My Coaching Philosophy1456 Words   |  6 PagesOvercoming the fact that one day you will not be able to play your sport is one of the hardest things all athletes must one day go through. It is a fact of the game that one day your eligibility runs out or if you are one of the lucky few who play professionally, your body’s years of health do not last forever. Coaching just to be around the sport and spread the joy that sport gave you for so many years. My coaching philosophy relies extremely heavil y on this information. I have always been a personRead MoreImportance Of Ethics In Sports1693 Words   |  7 PagesEthics in sport requires four essential virtues which are fairness, integrity, responsibility, and respect. Also, to understand the role of ethics while playing a sport and competition, it is important to make a distinction between gamesmanship and sportsmanship. Its some coaches that operate with the mindset of having a â€Å"gamesmanship† mind which means that theyre built on the principle that winning is everything. Coaches and athletes are encouraged to bend the rules wherever possible to gainRead MoreThe Effects Of Organized Youth Sports On Children1257 Words   |  6 PagesOrganized youth sports are one of the most popular activities in the US and have been for many years. There are approximately 45 million children who play youth sports. [Merkel] This number translates to about 75% of families have at least one child who participates in an organized s port. [Gajula] The most common reasons for children choosing to play a sport are to: have fun, learn new skills, and make new friends. The reasons for parents placing their child in sports are so: their children can competeRead MoreThe Curriculum For Excellence And Education1165 Words   |  5 Pagesstandards of education and learning in the country by moving away from more traditional methods of teaching. This strategy, developed by the Scottish Government, recognises that learning is a lifelong process, beginning at birth, and therefore it is important to employ methods which prepare children from a young age for a life of work. In order to do so, the curriculum is based on seven key principles which are designed to provide young people with the knowledge and skills for life in the 21st centuryRead MoreSports, Equality, And Act On The Locker Room Essay1632 Words   |  7 PagesEveryone has a gender. It is something we are born into, and has an impact on every aspect of our lives . It affects how we walk, talk, and act on a daily basis. What truly is gender though? Gender is what defines many facets of our culture, and differentiates the roles people take on as men or women. Today, most countries define gender as the genetic and biological traits we are born with. However, what if someone felt they were supposed to be the opposite gender of the one they were born into? ThatRead MoreGender Inequalities Of Sports And Gender Inequality1468 Words   |  6 PagesGender Inequalities in Sport Men throughout history have been the dominant gender, from the times of hunting with stone weapons to the modern day metal and automated machines. Many negative connotations are thought of when comparing women to men like strength, but less so when comparing men to women. Is it the society’s view that women are weaker than men or is it a natural fact brought to light? In sports women experience many prejudices, but even so some sports are equal or even female dominantRead MoreGender Identity Paper1475 Words   |  6 Pagesof gender are formed at two different times in two different parts of the body. A person’s gender is whether they are born male or female, but the way they identify themselves may be the opposite, which is not uncommon and has occurred since the beginning of time. In culture males are known to be the stronger, more aggressive sex, while females are the fairer, more nurturing sex. Usually, by the age of four, individuals have identified their gender id entities aside from what gender they were born

Saturday, December 21, 2019

Aeneid and Odyssey - A Comparison between Aeneas,...

Aeneid and Odyssey - A Comparison between Aeneas, Achilles and Odysseus A comparison between Virgils hero, Aeneas, and the Homeric heroes, Achilles and Odysseus, brings up the question concerning the relevance of the difference between the Homeric heroes and Aeneas. The differences in the poets concerns are explained by the fact that Virgil lived many years after Homer, giving Virgil the advantage of a more developed literary and philosophical society than Homer had at his disposal. But the question remains: how are the differences between the Homeric heroes and Aeneas relevant to the epic at large? This question will be answered by first pointing out the differences between Greek and Roman society, then explaining†¦show more content†¦The individualistic nature of Greek society is further reflected in their war strategies. The Greek city-states would fight individually unless another city-state could find sufficient benefit in joining the war. In contrast Rome did not have the geological barriers that Greece had. Therefore, under the Roman system, cities answered to a central government that was chosen by the citizens. The fact that Romans had to elect senators gave citizens the need for a unified and participant society. The Roman war strategies were also more unified than the Greek strategies, thus, ensuring their success. Aside from these physical differences, there is a difference in the goals between the Greeks and the Romans. In the first case what concerns the Greek city-states is limited to self-preservation if not individual fame and success. The Romans, on the other hand, were concerned with the success of the country as a whole; they knew that if the whole was successful, then the individual parts would also benefit. In the same way that Greek society valued rugged individualism rather than the Roman sense of community, so did Achilles and Odysseus values differ from those of Aeneas. The Homeric heroes had more self-centered values and their goals were less weighty than Aeneas. The individualism of Achilles and Odysseus is apparent primarily in their battle scenes. While Achilles andShow MoreRelatedThe Aeneid: Virgils Heroic Underworld Essay3214 Words   |  13 Pagesclear when reading the Aeneid that Virgil was familiar with the earlier works of Homer, The Iliad and The Odyssey. Virgil, more than just being aware of these earlier works, uses themes and ideas from these poems in his own. Far more than just copying scenes and ideas, Virgil expands and alters these themes to better tell his story, unique from the Greek originals he is drawing from. Virgil reveals what qualities he regards as heroic through the juxtaposition of Aeneas’ character and the negativeRead MoreSimilarities B etween The Underworld Of Homer s Odyssey And That Of Virgil s Aeneid1485 Words   |  6 Pagesresemblance between the Underworld of Homer s Odyssey and that of Virgil s Aeneid reveals, upon closer examination, several important differences; these adaptations and corrections by Virgil of the Homeric vision lend credence to the Bloomian concept of influence, and show the many-faceted reactions of Virgil to the burden of his eminent precursor. In addition, they provide the reader of the poems with a fascinating basis for comparison, not only between the two poets, but between their charactersRead MoreComparison of Homer and Virgil’s Tragic Hero1908 Words   |  8 PagesComparison of Homer and Virgil’s Tragic Hero Homer, an ancient Greek epic poet, influenced many writers in the ancient Greek and Roman culture, particularly Virgil. Virgil, most famous for his epic poem The Aeneid demonstrates Homer’s influence through similar characters, mythology, and ideals. Homer in both his most famous works the Iliad and The Odyssey weaves poetry based on centuries worth of oral stories handed down and uses a sophisticated style of writing that is still recognized todayRead MoreThe New Hero of Aeneas Essay2008 Words   |  9 PagesThe New Hero of Aeneas Can myopia afflict an individual with so severe a malady to the extreme of proclaiming, If you take from Vergilius his diction and metre, what do you leave him? Unless we take this statement as a neophyte joke, we may not be able to continue. The objective of this essay is to clean the bifocals of those whom I presumed after reading the Aeneid as a botched-up replica of the Iliad and the Odyssey conclude that it is indeed so and go about perpetuating such calumny

Friday, December 13, 2019

What Actions Might Be Taken Limit Price Fluctuations Free Essays

string(84) " For instance the problem with supply may cause poor harvest or loss in production\." Title: Distinguish between price elasticity of demand, cross elasticity of demand and income elasticity of demand. What actions might be taken by countries and companies to reduce or limit price fluctuations? Class: Business J Student: Ibrokhim Parviz Student ID: 99592 Tutor name: Sally Word account: Introduction: Nowadays in modern developed market change in prices and other factors are very expected. The change in one of the factors for instance price and effect of it on another factor like demand or supply are measured by elasticity. We will write a custom essay sample on What Actions Might Be Taken Limit Price Fluctuations? or any similar topic only for you Order Now Elasticity is the measure of how the change in one of the factor will be affected on the other factors. Elasticity measures extent to which demand will change. Measure easily can be calculated in percentage (Anderton 2008). After a calculation of elasticity, it’s divided into three types which are classified by values of elasticity: perfectly elastic-infinity; elastic – if value is greater than one; perfectly inelastic- equals zero; inelastic – if the value of elasticity less than one; unitary elasticity – if the value is exactly one (Anderton 2008). There are four basic types of elasticity measure: Price elasticity of demand; Income elasticity of demand; Cross elasticity of demand and Price elasticity of supply. In this essay will be discussed types of elasticity and government intervention in the open market, benefits and negative impacts (Anderton 2008). Note: New quantity demanded – ^Q; New price – ^P; Original Demand – Q; Original Price – P; Percentage change in quantity demanded-%Q; Percentage change in quantity of supply-%S; Percentage change in Price-%P Formula: P (times) ^Q (over) Q (times) ^P Price Elasticity of Demand: Price Elasticity of Demand or also known as Own Price Elasticity of Demand (PED), measures the responsiveness of change in quantity demanded to change in price. The formula is: percentage change in quantity demanded over the percentage change in price. PED has – (negative) sign in front of it; because as price rises demand falls and vice-versa (inverse relationship between price and demand). Determinants of PED are the availability of substitutes and time. PED have some links with changes in total expenditure (Anderton 2008). Example: After increasing price from P1 to P percentage change in price was 10, demand for good X is decreased from Q1 to Q and percentage change in quantity demanded is 60, what is price elasticity of this good? Solution: Formula is %Q / %D, so 60/10=6. PED is greater than one so its elastic good. Elastic demand curve of the Good X Price P P1 0 Q Q1 Quantity Income Elasticity of Demand: Changes in real income of individuals can change the spending pattern of consumers. For instance if the consumer use to buy ketchup made by supermarket which is Normal good, after the increasing of income he can buy a Heinz ketchup so, Heinz will come as normal good, and the ketchup of supermarket production will be inferior good (Anderton 2008). This change measured by Income Elasticity of Demand (Anderton 2008). The formula is percentage change in quantity demanded over percentage change in income. If the answer will be positive sign it means its normal good; if negative sign, inferior good. Difference between inferior good and normal is by their income elasticity of demand. For instance holidays and recreational activities are with high income elasticity of demand, whereas washing up liquid have a low income elasticity of demand. If the value of income elasticity is lies between +1 and -1 so its inelastic. If it greater +1 or less than -1 so it is elastic. Example: Demand for housing increase by 10 per cent, simultaneous income of consumers rises by 5 per cent. Calculate income elasticity of demand. Solution: Formula is percentage change in quantity demanded over percentage change in income, so 10/5 = 2. The value of income elasticity of demand is greater than one, so it is elastic. Cross elasticity of demand: As it knows change in price of good can affect change in demand of that good. However, if the goods are substitute or complements, the change of price in one of them, may lead to change in another. Cross elasticity of demand measures this kind of changes (Anderton 2008). Good which are substitutes will have a positive cross elasticity, and if goods are complement, it will have a negative cross elasticity. If the goods have a small relationship between each other the may have a zero cross elasticity. For instance a rise in demand for luxury cars, likely may have no effect on Tipp-Ex. Demand is cross elastic if it is between +1 and -1, if cross elasticity is greater than +1 or less than -1, then it is elastic. Example: Price of macaroni was increased by 10 per cent. Quantity demanded for cheese was increased by 20 per cent. What is cross elasticity of demand. Solution: The formula is Percentage change in quantity demanded of Good X over percentage change in price of Good Y. So, 20/10=2. Value is greater than one, so it is elastic. Price elasticity of supply: Also can be measured the responsiveness of quantity supplied to changes in price, this is called Price Elasticity of Supply (Anderton 2008). The formula is: percentage change in supply over percentage change in price. The curve of supply is upward sloping; it means an increase in price leads to an increase in quantity supplied. An elasticity of supply equal one can have a straight line which passes supply curve. For instance if the price of shoes goes up, producers to make more profit produce more shoes which leads to increase the supply. Example: The percentage change in price is 10, the percentage change in quantity supplied is 20. Calculate the price elasticity of supply. Solution: 20/10=2, so product is elastic. Elastic demand curve of the Good X P P1 Price / Q Q1 Quantity The prices of commodity goods are going up and down. The reason of price fluctuation is changes in supply or demand. Equilibrium in price find when supply and demand will intersect each other. The change in one of them will cause price fluctuate. For instance the problem with supply may cause poor harvest or loss in production. You read "What Actions Might Be Taken Limit Price Fluctuations?" in category "Essay examples" Chan ge in demand can be caused by change in technology, income or substitutes (Parkin 2010). Mostly in agricultural or commodity markets there is large price fluctuation in price in very short time. This can give negative impact on producers, for instance they may have over or under production in short term; or calculate over or under investment in long terms. Also prices can be too high for essential goods, like bread or rice, problem with this goods can cause a disorder in country caused by young adults which not satisfied with high prices, similar situation was in Egypt in 2011. On the other hand prices can be too low, for instance cigarettes, its generally known that smoking harms health, governments to protect citizens making new rules, for which they spend money, for that reason it can make negative impact on governments economic. Another example can be farmers, if the incomes of farmers will be too low, they can leave the land and stop production, so governments needs to decide to increase their incomes (Parkin 2010). Although there is also other motives of intervention government to market. Government can intervene market for benefits of their citizens or themselves. For instance, Organization of the Petroleum Exporting Countries or OPEC, this organization is a group of countries which sets prices high in long term to increase their revenues (Parkin 2010). By the way theoretically it can increase living standard of citizens that country. Stable prices: The reason why stable prices are important for companies or government is that big firms can have a plan on a long term basis; if consumer spend on one good more than on another it may cause problem for other part of economy of country. Governments of each country decide how to reduce or limit fluctuation. There are few ways that government can equalize the price and keep it stable. For instance: maximum/minimum prices; encourage the development of substitutes; establish buffer stock; use of subsides; devote more factor resources; export bans or changes in import tariffs. Now will be discussed they ways of intervention with the positive and negative sides. Maximum prices: Government can intervene market and set up new maximum price which will be lover then previous to help consumers in short term be available to purchase that good. In long term in can cause problem, because consumer will demand more, but sellers will supply as usually, so there may be arise problem with excess demand. Minimum prices: Minimum prices are usually to help producers increase their incomes. Negative impact of this change is that consumers can react on higher price of good, and decrease the demand, so in the end there will be excess supply (Parkin 2010). However, there is two solutions for excess supply. One of them is to buy the extra production by the government and sell it back in low prices, sale it to farmers for their animals, offering it to those who in need this good in EU or to sell it to Third World countries at rock bottom prices (Parkin 2010). Another way to solve it is to restrict the production. The government can force the farmers to leave the part of their land uncultivated(Parkin 2010). This can lead to shifting the supply curve to the left. Reducing output to achieve higher prices is the way in which OPEC works(Parkin 2010). New substitutes: Government can encourage new substitutes. For instance substitutes for coal energy can be solar energy or wind energy (Parkin 2010). New substitutes can increase supply, by shifting it to the right and decrease the price. These substitutes at beginning need a lot of investment. They need to be invested in long term to keep it working. Also there is other factors which can decrease or increase spending. For instance if it is dusty country government need to keep clean the solar energy equipment. So there is needed machinery and people who will keep it clean in every period that needed. Buffer stock: Buffer stock is an organization which buys and sells goods in the open market to stable price in the market. If the price of goods goes down, buffer stock, buys the goods for stabilizing price, if the price goes up, buffer stock sells good, to take price down. The way buffer stock theoretically seems to be easy in practise, but actually it needs a lot of investment (Sloman 2006). First needs in money is for the goods that must be bought in market. Secondly goods must be stored at condition that can keep it over long time for use. For instance rice must be kept in place with access to fresh air in +15 +20 temperature. Thirdly goods must be under security. On the other hand, theoretically buffer stock can bring profit, because the goods are bought in low market price where was intervention and sold below the intervention. This is mostly with primary products, such as gold, tin and agricultural-wheat and beef. This mainly due to supply side influences. For instance demand and supply for canned tomatoes can be staying same for long term, nearly one year. If there excess in supply, canned tomatoes can be stored, if demand increase they can sell from stored. However, this is different for fresh tomatoes, for instance supply in summer time is great and price relatively low, but in winter time the supply is low and prices are high. Example for intervention of buffer stock on market can be olive oil. In European Union there is excess supply and prices of oil going down. Farmers are disappointed because they lose profits. European Union decided to buy olive oil for 24$ million dollars. Use of subsidies: Government to stabilize the price can use of subsidies. Subsidies is the money which is granted to producers to reduce the production, or to decrease the price. For instance producers of the rice have excess supply over long term which leads to decreasing the price. Next time government gives money for farmers to leave a piece of land uncultivated so there will be no excess supply. The different interventions are likely to be: The different interventions are likely to have some advantages and disadvantages. Government should make a research before starting intervention on market (McDowell 2012). It must be taken into account every question which can be come up in realisation of the project. For instance before encourage new substitutes how it can effect market, is it effective, or how much needed investment for start-up. All this question must be seem from every sides so in the future there will not be problem. Bibliography: Anderton, A (2008). Economics Fifth Edition AQA. 5th ed. Essex: Pearson education. P30-132. McDowell, M. (2012). Economics. London: McGraw-Hill Higher Education. p45-62. Parkin M. (2010). Economics. 9th ed. US: Pearson. p56-60. Sloman, J. (2006). Economics. 6th ed. London: Financial Times Prentice Hall. p89-104. How to cite What Actions Might Be Taken Limit Price Fluctuations?, Essay examples

Thursday, December 5, 2019

Customer Retention

Question: Write an essay onCustomer retention. Answer: Customer retention has emerged as one of the major issues that organizations have to face in order to sustain their position in the market (Khan 2012). Increased competition in several industries has forced organizations to consider unique marketing strategies. The organizations will have to consider unique marketing strategies not only to increase the profit level but also to develop a long lasting relationship with its customer. Customer retention can actually provide more profit for the organization as compared to capturing a new customer (Wang, Cavusoglu and Deng 2016). Thus, many organizations have initiated loyalty programs and loyalty card in order to retain their customers. In this research study, the focus will be on the impact of loyalty card program on the customer retention. The study will focus on analyze the hypothesis of whether loyalty card can have positive impact on customer retention or not. Background of the company: Tesco is the third largest food retailer in the world and the largest retailer in UK. The company is situated on 1929 (Tesco.com 2016). Presently, Tesco has its stores in 12 countries across Europe and Asia. Innovative marketing strategy of Tesco has helped the company to become popular among the customer all over the world. From the beginning, Tescos unique marketing strategies not only help the organization to capture the attention of the new customer but also help to retain them for longtime. Loyalty card program is among one of the unique strategies that Tesco has implemented to retain their customers for longtime. Rationale of the study: In the present tough competition, every organization is trying to retain their customers for a longer period of time. In this regards, many organizations have utilized loyalty program and loyalty cards. However, many studies have argued that the impact of loyalty card program depends on several factors. Therefore, it is up to the organizations to utilize those factors in order to retain their customers. In this study, the focus will be on the analysis of several factors related to the loyalty card program so that it can able to highlight the kind of impact it can have on the customer retention perspectives. 4. Research Aim: The major aim of the study is to analyze the kind of impact that loyalty card program can have to the perspective of customer retention. Research objectives: According to Acatrinei and Puiu (2012), research study can able to enhance the value of any research study. Since, it can direct the study in a particular path. For analyzing the impact of loyalty card on customer retention, the objectives of the research study are follows:To analyze the loyalty card program of TescoTo analyze the impact of loyalty card program on customer retentionTo provide recommendation to Tesco to improve its loyalty program to improve customer retention Research questions: Customer retention: As per the article by Rashid, Rehman and Aslam (2016) customer retention is one of the most important CRM strategies that allow organizations to retain customers for a longer time. Customer strategies allow organizations to gather important information about the customers. Therefore, it allows organization to learn on how to satisfy a particular or a group of customers. On the other hand, Ou, Verhoef and Wiesel (2016) highlight three components including loyalty, commitment and satisfaction that play a key role in retaining the customer for long time. However, it is not necessary that all the customers will have similar requirements. Thus, it is necessary for the organizations to identify the pattern related to customer need in order to fulfill them in an effective way. On the other hand, Prasad and Kumar (2016) customer retention strategies include both tangible and non-tangible benefits that every organization need to utilize. Customer loyalty concept: As per the article by Arbore and Estes (2013) customer loyalty describes the repeat purchase of the customers. However, the article mentioned that there is a distinct difference between attitudinal and behavioral concepts of loyalty. According to Dorotic et al. (2014), attitudinal concept of loyalty refers to the commitment of the customers towards the objective of loyalty, particularly towards a particular name or brand. On the other hand, behavioral concept of loyalty refers to a function of behavior and commitment. Lack of attitudinal concept leads to spurious loyalty and absence of behavioral dimension will make loyalty latent. On the other hand Voltmer et al. (2013) describes that adoption of the attitude components can describe several phase of the latent loyalty. While, many studies focuses on the component of spurious loyalty in order to explore further dimension. However, De Cnudde and Martens (2015) distinguish cognitive, forced and inertial loyalties. The article mentioned that cognitive loyalties occur from the perceived functional superiority of the brand name. The article mentioned that incentivized loyalties and identifies price can be categorized as the two facts of the cognitive loyalty. Loyalty program: As mentioned by Hutchinson et al. (2013) structure of any loyalty program can have significant impact on the customer retention perspectives. Therefore, organizations will have to extremely careful in order to fulfill the objective of the loyalty card program. Firstly, organizations will have to documented all the detailed information about the customers in order recognize loyal customers. In addition, well-structured loyalty card program can help the customers to understand easily about the kind of benefits they are expected to receive. On the other hand, Kim et al. (2013) mentioned three factors could have major influence on the success of the loyalty card program. These factors are reward structure, program design and customer fits with the loyalty card program. However, Tanford (2013) mentioned that all the beliefs regarding customer loyalty is not true. The article also mentioned that the effectiveness of the loyalty card program varies from one industry to another. The article also mentioned that the effectiveness of the loyalty card program is least effective in those industries where frequency for purchasing is very low. Perceived benefits of the customers from the loyalty card programs: As described by Zakaria et al. (2014) a loyalty card program is a marketing tool that can help organizations to manage customer information in order to develop a profitable relationship with them. Loyalty card program also help organizations to know all its customers in a better way that can help to develop a strong bonding with them. Now, strong bonding is extremely critical for retaining customers for a long time. On the other hand, Hutchinson et al. (2015) mentions that it is more costly and difficult to get a new customer than retaining an existing customer. Therefore, organizations will have to focus more on retaining their existing customers in order to maintain its position in the market. However, many studies have also argues that loyalty program creates switching barriers for the customers, as the cost for switching increases by the loyalty card program. Thus, higher switching cost reflects greater possibility of retaining customers. Studies have also mentioned that loyalty card program has the potential to minimize the advertising and publicity cost of an organization (Fordyce III et al. 2013). It also enhances turnover by influencing customer to purchase more in order to redeem a gift. Thus, loyalty card program helps organizations to increase the profit level in the long run. Conceptual framework: As per the article by Doka et al. (2013) conceptual framework has the potential to provide a clear picture regarding the topic of the research study. The conceptual framework for analyzing the impact of loyalty card program on customer retention discuss as follows: Literature gap: From the above discussion, it can be assess that loyalty card program can have serious impact on the success of an organization. Since, loyalty card program helps organization to recognize their prestigious customers in a better way. However, many studies have mentioned several challenges that can affect the effectiveness of the loyalty card program. For instance, studies have mentioned that it is very difficult to measure the effectiveness of the loyalty card program (Garzon and Taylor 2016). However, there are several measures are available but none of them can actually depict the exact impact of the loyalty card program. In addition, the competitors can copy this strategy easily. Therefore, it will eliminate the benefit and effectiveness of the program. Research methodology: Type of investigation: According to Kitchin and Tate (2013) outline of the research includes different methodologies and measures that researcher can implement at the time of conducting any research study. This explanatory research will focus on the loyalty card program to measure the kind of impact it can have on customer retention. The researcher will focus on the explanatory research, as it can explore different scenarios in a proper way. For the successful completion of the study, the researcher will try to consider a systematic approach. Since, systematic approach can help the researcher to complete the entire research study within the given timeframe. Data collection and sampling method: Data collection method: As mentioned by Roels (2013) data collection is among the most significant part that can help any research study to fulfill all the objectives properly. In this study, the researcher will consider both secondary and primary data collection method. In order to collect primary data, the researcher will consider survey technique to gather information across different industry. The researcher will utilize face-to-face, online platform and social networking sites for capturing information about the loyalty card program. The researcher will utilize both quantitative and qualitative data collection method for this particular research study. The researcher will formulate questionnaires with only closed-end questions for collecting quantitative information about the research topic. The researcher will utilize social media and online platform to collect quantitative information about the loyalty card program on customer retention. On the other hand, the researcher will also use qualitative questionnaires for capturing in-depth information about the impact of loyalty card program. The researcher will only include open-end questions for capturing qualitative information. For understanding several perspectives of the managers, the researcher will utilize face-to-face conversation technique. However, as the managers of Tesco has busy schedule, the researcher will only take 15 minutes to complete the entire survey process. On the other hand, the researcher will also focus on the secondary data collection technique as well in order to enhance the value of the research study. The researcher will utilize trusted websites, business magazines, books, journals and newspaper in order to collect secondary information about the research topic. Sampling Method: In this study, the researcher will first focus on the sampling technique so that the collected data can able to depict the objective of the research study. Sampling method has two parts non-probability sampling and probability sampling. Here, the researcher will choose non-probability sampling method. The research study will consider non-probability sampling technique as it will allow collecting information that is more relevant. In addition, non-probability sample will allow collecting information from the employees of Tesco. In this study, the researcher will select 110 executive levels of employees from Tesco in order to collect quantitative information about the impact of loyalty card program. The researcher will choose 15 managers from Tesco to collect qualitative information. Both quantitative and qualitative information are collected in this study, as it will highlight different aspect of the research study. Accessibility issue: Access of respondents is a key factor that has to keep in mind at the time of collecting information. Many respondents often do not share exact and accurate information that eventually reduces the quality of the research study. Hence, to obtain information about the topic, it is important to fix meeting with the respondents previously. It is also important to maintain punctuality so that the respondents can give their full time at the time of collecting information about the research topic. Furthermore, it is expected that the study will face difficulties in getting appointment of the Tescos manager at the time of collecting qualitative information. Ethical issue: In this study, ethics will be maintained at the time of collecting information. For instance, no respondents will be forced to give information about the research topic. No outside interruption will be taken into consideration at the time of collecting information. The dignity of the respondents will also be maintained at the highest order at the time of collecting information. Furthermore, collected information will be kept in secure place so that it cannot be utilized by any other research study. Data analysis plan: As described by the article by Puthal and Sahoo (2012) data analysis is a critical part of the research study. In this study, different types of statistical tools such as mean, mode, and median will be utilized. Furthermore, the research study will include correlation and regression technique, as it will add value to the study. The study will conduct the data analysis in such a way so that it can able to fulfill all the objectives of the research. Limitation: Time is one of the prime constraints of this study. Therefore, a conscious effort has been made at the time of selecting sample size for the study. Furthermore, as student conducted the research, money has become another constraint that has its effect on the study. However, a genuine attempt has been made for this particular study so that it can able to meet all its objectives. References: Acatrinei, C. and Puiu, T.V., 2012. The Loyalty Card: Issues in Evaluating Loyalty Program Effectiveness. International Journal of Economic Practices and Theories, 2(3), pp.153-164.Allaway, A.W., D'Souza, G., Berkowitz, D. and Kim, K.K., 2014. Dynamic segmentation of loyalty program behavior. Journal of Marketing Analytics,2(1), pp.18-32.Arbore, A. and Estes, Z., 2013. Loyalty program structure and consumers' perceptions of status: Feeling special in a grocery store?. Journal of Retailing and Consumer Services, 20(5), pp.439-444.De Cnudde, S. and Martens, D., 2015. Loyal to your city? A data mining analysis of a public service loyalty program. Decision Support Systems, 73, pp.74-84.Doka, M., Ho, V., Koepsell, K. and Mehta, R., Five Stars Loyalty, Inc., 2013.Virtual integration of a loyalty card with a point of sale system. U.S. Patent Application 13/750,479.Dorotic, M., Verhoef, P.C., Fok, D. and Bijmolt, T.H., 2014. Reward redemption effects in a loyalty program when customers choos e how much and when to redeem. International Journal of Research in Marketing, 31(4), pp.339-355.Fordyce III, E.W., Patel, K.H. and Shepard, D.C., Visa USA Inc, 2013.Loyalty program incentive determination. U.S. Patent 8,620,738.Garzon, L. and Taylor, D.C., 2016. Loyalty Program in the Alcohol Beverage Industry: A Preliminary Look. Atlantic Marketing Journal, 5(1), p.5.Hutchinson, K., Donnell, L.V., Gilmore, A. and Reid, A., 2015. Loyalty card adoption in SME retailers: the impact upon marketing management.European Journal of Marketing, 49(3/4), pp.467-490.Hutchinson, K., Reid, A., Donnell, L. and Ireland, N., 2013. Closing the Needs-to-Offer Gap: customer relationship management in retail SMEs.Management Articles of the Year, 3, pp.31-37.Khan, I., 2012. Impact of customer satisfaction and retention on customer loyalty. International Journal of Technology Enhancements and Emerging Engineering Research, 1(2), pp.106-110.Kim, H.Y., Lee, J.Y., Choi, D., Wu, J. and Johnson, K.K., 2013. Perceived benefits of retail loyalty programs: their effects on program loyalty and customer loyalty. Journal of Relationship Marketing, 12(2), pp.95-113.Kitchin, R. and Tate, N., 2013. Conducting research in human geography: theory, methodology and practice. Routledge.Ou, Y.C., Verhoef, P.C. and Wiesel, T., 2016. The effects of customer equity drivers on loyalty across services industries and firms. Journal of the Academy of Marketing Science, pp.1-21.Prasad, D.A. and Kumar, M.A., 2016. Impact on Consumer Relationship Management in Electronics Durables. International Journal, 4(2).Puthal, D. and Sahoo, B., 2012. Secure Data Collection Critical Data Transmission in Mobile Sink WSN: Secure and Energy efficient data collection technique.Rashid, H.A., Rehman, C.A. and Aslam, N., 2016. An Evaluation Factors of Customer Satisfaction in Telecommunication Sector of Pakistan. European Online Journal of Natural and Social Sciences, 5(1), pp.pp-119.Roels, H., 2013. Data-collection methods an d reflection within a self-study on the creative process of music composition. Knowing (by) designing, pp.157-164.Tanford, S., 2013. The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members. International Journal of Hospitality Management, 34, pp.285-294.Tesco.com. (2016). Tesco | Online Groceries, Homeware, Electricals Clothing. [online] Available at: https://www.tesco.com [Accessed 22 Jul. 2016].Voltmer, T.S. and Ariff, F.B., Propulsion Remote Holdings, Llc, 2013. System and method for networked loyalty program. U.S. Patent 8,458,026.Wang, S., Cavusoglu, H. and Deng, Z., 2016. Early mover advantage in e-commerce platforms with low entry barriers: The role of customer relationship management capabilities. Information Management, 53(2), pp.197-206.Zakaria, I., Rahman, B.A., Othman, A.K., Yunus, N.A.M., Dzulkipli, M.R. and Osman, M.A.F., 2014. The Relationship between Loyalty Program, Customer Satisfaction and Customer Loyalty in Retail Industr y: A Case Study. Procedia-Social and Behavioral Sciences, 129, pp.23-30.

Thursday, November 28, 2019

Urban life creates evolutionar... free essay sample

Urban life creates evolutionary changes in plants and animalsBy: Susan MiliusAugust 9, 2017Summary of the article: City urban life changes how tropical lizard and white clover flower function on their everyday routine depending on the environment. Research foundings show that cities have allow plants and organism in a fast change of evolution in which usually takes over time can be changed only through certain seasons. For example, the white clover flower has adapted to urban living by altering how the plants leaf taste to defend and protect the clover from grasshoppers and other predators. The white clover produced genes that allows them to put cyanide in their leaves and stem so that when the leaf is bitten cyanide, a toxic chemical releases and repel the predators away from the rest of the plant colony. The white clover however makes cyanide only in warmer areas because usually ice or the cold weather will be a threat to cyanide carrying clovers because cyanide is toxic to plants as well as the predators, but when the leaf is not cold or frozen clover leaves and the stems are not at risk because cells store the chemical cyanide separately and the chemical wont mix unless an animal bites the plant crushing and ripping the c yanide cells. We will write a custom essay sample on Urban life creates evolutionar or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Although when the plant is cold or frozen the safe system that separates the chemical breaks apart and releases the cyanide on its own and the plant will die. So the plant will make cyanide in the summer and will not make any cyanide in the winter so scientist found it interesting that evolution takes place during times of the season and constantly change.What biology topic does this article reference?This research correlates what we learned in class about evolution and how species adapt to better suit its environment. We learned the principles of evolution and the first one descent with modification means that living current forms have descended from extinct forms and that species can undergo modification to survive and usually passes on that surviving gene to the next generation even causing them to be a separate, but similar species like birds such as finch. We also learned that natural selection is when specific traits will be favored to with greater chance of survival from one generation to the next like how polar bears shifted into brown bears.How does this affect you personally?This information doesnt really affect me personally, but it is interesting to learn that changes can happen through natural selection to environment so we really are not fixed entities, but are constantly going through change depending on the environment and risk factors. It intrigues me to know that. Does that mean humans can grow and change to adapt our environment like if to say the environment is a lot more colde r everywhere does that mean we can change and adapt to that? Just like that article we read in class how artic people have evolved to produce more heat. The climate driven effect has allowed a mutation to occur in the mitochondrial DNA to allow more production of heat and lower production of energy.How will current news affect future generations?Mutations can occur in the human body to help us survive. Scientist are now researching other mutations that have occurred due to environmental factors. This current news helps us understand more on evolution and the factors that tie into it like how the genetic mutation is processed through our DNA and maybe we can learn to be self resistant to bacteria and virus infections. Maybe our body can adapt to certain sickness and evolve so that our body can be protected against th

Sunday, November 24, 2019

Where the mind is without fear Essays

Where the mind is without fear Essays Where the mind is without fear Essay Where the mind is without fear Essay Where the mind is without fear summary? Answer: It has been more than sixty years since we became independent but yet we are enslaved by fear. A fear that refuses to let go, a fear that has become habitual to us and a fear that dominates our minds. We have the fear of getting lost. So we dont take the risk of venturing out too far. We are afraid of taking the road less traveled. That is why most of the parents want their children to become doctors, engineers or lawyers but not painters, scientists or writers. We sometimes refuse to forsake our comfort zones even though we have an opportunity to make it big. We have the fear of being ridiculed or laughed at. Remember, every new idea is at first ridiculed, then criticized and finally accepted. We never want to try something new. We are free to take risks. What if we fail? What if we dont make it? Professionals had built the Titanic, whereas it was amateurs who built the Noshs ark. Decide for yourself, which fared better. We Indians are afraid of our own culture and traditions. We would all ouch our parents feet at home, but when abroad, in front of foreigners, we would think twice before doing so. We all want to race towards modernity, but how will a person who has forgotten his own traditions get accustomed to a foreign culture? The Yoga buzz took over the world and that is when we began appreciating the science of it, otherwise it would have been buried Just as many other ancient traditions before it. The Karakul system of education in India was one of the finest and was dedicated to the highest ideal of physical, spiritual and mental development. But today education is our biggest worry, as most of our population remains illiterate. We are afraid to question things and accept them as it is. Sitting under the tree, if Newton hadnt questioned as to why the apple fell on his head, we would not have been able to invent the plane. In school, where most of us received our education, we learnt to cram things without delving deep into them. All of us were taught in school that it was Natural Goods who assassinated Mahatma Gandhi, but how many of us questioned as to why he did it? And how many of our school teachers knew the answer. A fool wonders, a wise man asks. Next, we have the fear of taking responsibility. We would rather hide behind other people when the time to accept responsibility comes up. We blame the system, the politicians, the bureaucracy and the corrupt babes. But we overlook the fact as to who made them corrupt. It is we who chose the politicians and it is we who are the system. When returning from office, you blame the infrastructure for the Jam-packed roads. Other Articles by Devise Restaurants Royals win inaugural PILL Medias love for ore wells Was Marina Khan the biggest loser in the Pakistan elections? Gujarat: Indians industrial hub Heartwarming story of a Caddie-turned-Golfer more >> But as the Lead India campaign says, You are really never part of a traffic Jam, you are the traffic Jam. Lastly, we are ashamed of being called Indians though we all are. When some of us go to chat online as anonymous users, we would choose to say we are from Canada or California but not from Kola. We would pass out of Its (Indian Institutes of Technology) and alms (Indian Institutes of Management) and receive rimier league players by heart, but we wouldnt know any Indian Hockey player apart from maybe Danna Pillar. Fear is a temporary state of the mind and can be overcome by positive thinking. We Indians would have to let go off all these fears and take off. Only those who risk going far can find out how far one can go. Fear is the main source of superstition, and one of the main sources of cruelty. To conquer fear is the beginning of wisdom. And once that fear is conquered, our mind could be led into ever widening thought and action, into that heaven of freedom.

Thursday, November 21, 2019

Germany and the Germans Essay Example | Topics and Well Written Essays - 1250 words

Germany and the Germans - Essay Example This sense of commonality of the people fit the objectives for Hitler and the Third Reich. In speeches, they appealed to the betterment and welfare of the people seeking to bring back Volkish culture. Germans wanted a clearly defined distinction between Germans and the other peoples of Europe. This discussion analyzes the influence of nationalist thought in the shaping of Nazi policies beginning with a historical definition of the term ‘Volk’ and the reasons for its integration into German society of the 1800’s. It will also address how the Nazi party utilized these precepts as an idealistic tool, why they established these concepts and how effective this tactic was in congregating the people. The ideas intended to unify a nation advanced by nationalist philosophies evolved for over a century into a national impression of superiority. The Third Reich did not expose the German people to beliefs to which they were not originally pre-disposed. The regime had to be su pported by the German people for it to have experienced the heights of popularity that it achieved during the 1930’s and this support came from a nationalistic narcissism. Nazi ideology was not an overnight event. It had evolved for over a century with a beginning in Volkish beliefs. ... This draw to unify inspired a considerable interest in the German people’s common culture, myths, legends and folksongs. â€Å"This idea found many adherents, reacting to both the Napoleonic conquest of Germany from 1806 to 1811 and the rationalism and scientific advances of the English and the French later in the century† (Iggers 1988). Though still not politically united, Germans were learning to take pride in their cultural accomplishments. There was, unfortunately, a dark aspect to unification. The tendency for cultural nationalism produced cultural superiority and intolerance, which, when combined with racism, was a powerful political force of nineteenth-century Europe. Volkish writers, in-step with the people of the mid to late 1800’s Germany were becoming increasingly intolerant of cultures other than their own. In the mid-1800’s, the term ‘semitic’ became widely adopted by as a result of German philologist Wilhelm Marr’s foundat ion of the Anti-Semitic League. In 1879, he determined the Hebrew language was ‘semitic’ and not Indo-European (Wegner 2002 p. 2) â€Å"The mysticalized, Volkish linguistic foundation for the Aryan myth was a popular concept in the mid-1800s that both Friedrich and August Wilhelm Schlegel, among others, had argued vociferously for, to overflowing university classrooms and in their voluminous writings† (Wegner 2002 pp. 8-9). This linguistic difference provided a means for those of nationalist thought to further identify themselves as different from and superior to anyone of Jewish descent well before the Nazis came to power. It was widely held that the true German spirit was rooted in nature. The people perceived the rural culture